Marvel Studios and Disney’s Thor: The Dark World remained at number one for during its second weekend in the box office, earning a mighty $150 million in total at the U.S. box office setting a new record of sorts for The Avengers franchise when it grossed more on Saturday rather than Friday. Despite being the most fantastical of the franchise, it played more like a mainstream summer action movie than a sci-fi film.
“The franchise is moving away from just fanboys and crossing into the mainstream,” Disney distribution chief Dave Hollis said in an interview with The Hollywoodreporter. “The combination of storytelling and a very successful, inspired marketing campaign made it appeal to the broadest possible audience.”
This could also be attributed to the movie series now garnering more attention from female audiences, such as Tom Hiddleston turning into an internet heartthrob almost over night.
“‘What don’t I love about Tom Hiddleston?’ That’s a hard question,” senior Carol Murray said. “He’s such a true gentleman and nice guy. And he takes the fans into consideration and he gets emotional about his role.”
However, it has been confirmed that Hiddleston will not return for Avengers: Age of Ultron.
“All I can say to you is Avengers 2 is off the cards for me,” Hiddleston said in an interview with Mstars. “After that, we’ll have to wait and see. I genuinely don’t know.”
Thor 2 has also enjoyed the halo effect of the success the Avengers accomplished, earning more internationally than Iron Man, Captain America, Iron Man 2 and outpacing the original Thor by 90 percent, China being the biggest contributor with $41.8 million.