{"id":14961,"date":"2020-01-07T14:06:42","date_gmt":"2020-01-07T19:06:42","guid":{"rendered":"https:\/\/update.midlandps.org\/?p=14961"},"modified":"2020-01-07T14:06:43","modified_gmt":"2020-01-07T19:06:43","slug":"critics-slam-peloton-after-controversial-advertisement","status":"publish","type":"post","link":"https:\/\/update.midlandps.org\/index.php\/2020\/01\/critics-slam-peloton-after-controversial-advertisement\/","title":{"rendered":"Critics slam Peloton after controversial advertisement"},"content":{"rendered":"\n

The holiday season is underway. This means that businesses are advertising their latest and greatest products, in hopes of winning the money of a buyer. One business, though, unveiled an advertisement that had critics stirring.<\/span><\/p>\n

Since the story “Exercising in Front of a Screen\u201d was published on Nov. 11, the company \u201cPeloton\u201d has released a new holiday-themed advertisement: \u201cThe Gift That Gives Back\u201d. This advertisement promoted their limited time deal of a free Christmas gift to come with the Peloton order. <\/span><\/p>\n

This advertisement featured a woman being gifted the exercise machine for Christmas from her husband. It then transitions to clips the woman recorded of herself using the machine. These videos are supposed to resemble her daily logs of usage to put into a video diary of her experience. The goal of the ad was to show the woman becoming healthier and more fit over the next year of exercise. Watchers later find out the video diary is a gift for her husband, one full year later.<\/span><\/p>\n

Critics were quick to jump into their opinions, calling the ad sexist and dystopian. Many pointed out that the woman was already fit before she had even received the Peloton, so she being \u201ca little nervous, but excited\u201d made no sense. The ad resulted in a significant 9% drop in the companies stock market, reports CNN. <\/span><\/p>\n

The company has since began to recover from their crash and their stock prices have begun to rise again. <\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8277,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[227,2508],"class_list":["post-14961","post","type-post","status-publish","format-standard","hentry","category-1-news","tag-holidays","tag-peloton"],"yoast_head":"\nCritics slam Peloton after controversial advertisement - UPDATE ONLINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/update.midlandps.org\/index.php\/2020\/01\/critics-slam-peloton-after-controversial-advertisement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Critics slam Peloton after controversial advertisement - UPDATE ONLINE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/update.midlandps.org\/index.php\/2020\/01\/critics-slam-peloton-after-controversial-advertisement\/\" \/>\n<meta property=\"og:site_name\" content=\"UPDATE ONLINE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DHSUpdate\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T19:06:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-07T19:06:43+00:00\" \/>\n<meta name=\"author\" content=\"Alex Futter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DowHighUpdate\" \/>\n<meta name=\"twitter:site\" content=\"@DowHighUpdate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Futter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/\"},\"author\":{\"name\":\"Alex Futter\",\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/#\\\/schema\\\/person\\\/41a8958ab470c9d2e02238a9207fc632\"},\"headline\":\"Critics slam Peloton after controversial advertisement\",\"datePublished\":\"2020-01-07T19:06:42+00:00\",\"dateModified\":\"2020-01-07T19:06:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/#organization\"},\"keywords\":[\"holidays\",\"Peloton\"],\"articleSection\":[\"NEWS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/\",\"url\":\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/\",\"name\":\"Critics slam Peloton after controversial advertisement - UPDATE ONLINE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/#website\"},\"datePublished\":\"2020-01-07T19:06:42+00:00\",\"dateModified\":\"2020-01-07T19:06:43+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/update.midlandps.org\\\/index.php\\\/2020\\\/01\\\/critics-slam-peloton-after-controversial-advertisement\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/update.midlandps.org\\\/#website\",\"url\":\"https:\\\/\\\/update.midlandps.org\\\/\",\"name\":\"UPDATE ONLINE\",\"description\":\"H.H. 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