{"id":12599,"date":"2018-03-27T10:11:31","date_gmt":"2018-03-27T15:11:31","guid":{"rendered":"https:\/\/update.midlandps.org\/?p=12599"},"modified":"2018-03-28T09:25:33","modified_gmt":"2018-03-28T14:25:33","slug":"midland-burger-company-adds-two-new-restaurants-in-area","status":"publish","type":"post","link":"https:\/\/update.midlandps.org\/index.php\/2018\/03\/midland-burger-company-adds-two-new-restaurants-in-area\/","title":{"rendered":"Midland Burger Company adds two new restaurants in area"},"content":{"rendered":"

Things are heating up as Midland Burger Company expands its domain. Jim and Ashley Welch are the owners of Midland Burger Company, a local business that is continuing to grow. Midland Burger Company was a small food truck that is now transforming into two locations. One of the two permanent locations that are currently open is located in the Midland Mall, and the second is a permanent location in downtown Midland. <\/span><\/p>\n

\u201cOur business is definitely growing,\u201d Ashley said. \u201cWe\u2019ve gone from one mobile location and added\u00a0two brick and mortar locations. Our new customers each day are in the 70-80 percent range, so we\u2019re definitely getting out to more people.\u201d<\/span><\/p>\n

After one summer of daily serving, the Welch\u2019s decided to expand and find a permanent location on Ashman in downtown Midland, next to Espresso Milano. <\/span><\/p>\n

\u201cAny successful business takes a tremendous amount of work, dedication, and sacrificing the things you want to do with your free time in order to do the things you need to do,\u201d Ashley said. \u201cQuality control is very important to us. We spend a great deal of our time trying to perfect everything.\u201d<\/span><\/p>\n

Holding the name the Midland Burger Company comes with certain responsibilities, such as gathering their ingredients from a local supplier.<\/span><\/p>\n

\u201cWe buy from local food sources because it\u2019s the easiest way to get the freshest, highest quality product,\u201d Ashley said. \u201cFresh food tastes better than food that\u2019s aged or didn’t have an opportunity to fully ripen before being harvested. Canned food is not nearly as flavorful, and if what we did was as simple as opening a can and reheating the food then anyone could do it and there wouldn\u2019t be much reason to buy a burger from us.\u201d<\/span><\/p>\n

Midland Burger Company started with no set location, besides a food truck, and has now expanded to two new permanent locations.\u00a0<\/span><\/p>\n

\u201cI think, like most small business owners, we hope for continued success and growth,\u201d <\/span>Ashley said. <\/span>\u201cWe have some pretty large dreams and would love to be able to parlay our success with the food truck and subsequent restaurants into seeing those dreams achieve fruition.\u201d<\/span><\/p>\n

Midland Burger Company started off small\u00a0but continues to\u00a0see persistent success as more people discover their new location. They hope to be able to achieve their goals after the positive feedback they’ve received in their food truck and restaurants. <\/span><\/p>\n

\u201cWe\u2019re incredibly excited about expanding our business to new locations,\u201d Ashley said. \u201cWith more restaurants, we are able to reach new customers who hadn\u2019t necessarily heard of us previously.\u201d<\/span><\/p>\n